With over 8 billion Google searches performed each day, standing out and understanding the competition is a non-negotiable.

Topics is our solution.

Based on competitive content research, it shows points you already covered and remaining topical gaps, giving you a helping hand in creating the most comprehensive articles out there. 🚀

How does it work exactly?

1. Competitor Content Scraping
Topics automatically scrapes and analyzes the content from the top-ranking pages for your target keywords.
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2. Topic Grouping
The extracted information is grouped into topic clusters, showing what your competitors are focusing on.
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3. Coverage Comparison
Then the tool looks for the information in those topics in your content and shows you what you’ve covered and what gaps you might be missing, whether it’s a whole topic or a piece of information within the topic.
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4. Content Optimization Suggestions
Based on the gaps found, actionable suggestions are given to help you add missing topics or expand underdeveloped sections to cover more ground.⚡

If you just skipped to the bottom of the news, check out the video to learn all about Topics, our latest feature for covering topical gaps! ⬇️

Sounds interesting? You can find more details in our Knowledge Base or, better yet, give it a go within Content Editor and see for yourself!

Here are the highlights of October's updates:

• [NEW] Surfer Recommendations ✉️
• [NEW] Rank Tracker 🔎
• Surfy in all Content Editors! ✨
• Custom Voice in AI Humanizer 🗣️
• Surfer x ChatGPT 🤖
• AI meta data in Content Editor ✏️
• ... and more! 😎

Here are my top picks from October's educational resources:

• 🎥 7 On-Page SEO Techniques That Will Increase Your Traffic! by our co-founder Tom
• 🎥 9 SEO Best Practices That Will Boost Your Rankings! also by Tom
• 📖 How To Rank in AI Overviews—11 Tips To Follow by our content writer Petar
• 📖 Create An SEO Roadmap In 8 Simple Steps by our content writer Matthew

PS. If you joined Surfer recently or simply want to be up-to-date with how to best use newest features in Content Editor, we just released a video guide you might like: 👉 Watch on YouTube.

Spooky Surfing 👻 ,

Paulina from Surfer

PPS. Have suggestions on how to improve the newsletter? Leave your feedback here ❤️

You can now "teach" our AI Humanizer how to write in your custom tone of voice! 🎉

We're rolling this update gradually, so if you can't see it yet, don't be alarmed. 😉

PS. Once you'll be happy with the results (don't forget to leave feedback once the update reaches you!), we'll move on to integrating Humanizer and Surfer AI (along with adding custom voice to Surfer AI). It will take some time but your patience will be rewarded 🤞

We heard you: with so many SEO opportunities in Surfer, it can be tough to know where to focus. That’s why I'm excited to announce Surfer Recommendations—your weekly, data-driven guide to the next best steps for your site!

Delivered right to your inbox, these smart recommendations highlight the top topics to cover (from Topical Map) and the best articles to re-optimize (from Content Audit), with more features, like rank drop alerts, coming next.

It’s like having an SEO to-do list created just for you, without the hours of manual analysis! 🤩

No setup needed—just actionable insights that help you balance creating new content and improving existing pages. For best results make sure to:

• Connect your Google Search Console to Surfer
• Create Content Audit for your domain
• Create Topical Map for your domain

That's it! After that, Surfer will automatically keep an eye on things and send you weekly digest emails, so you never miss a chance to boost your rankings. 🙌

Stay on top of your site’s best SEO opportunities, with Surfer pointing you right to what matters most!

Read more about Surfer Recommendations in our Knowledge Base.

Want to see exactly how your keywords rank day by day? Now you can with Surfer’s all-new Rank Tracker add-on!

With daily keyword tracking you’ll always have a clear view of your SEO performance. Let us handle the heavy lifting—Rank Tracker automatically monitors the main keywords from your top-performing pages and delivers actionable insights.

Keep an eye on your competitors, gain insight into their strategies, and stay one step ahead in the SERPs. Plus, with data tracking across locations, you’ll uncover high-impact keywords without overspending (and switching between endless tabs).

Ready to know how your site truly performs? Sign up for the Rank Tracker today and get started from just $17 for 200 tracked keywords -> you can do it by emailing us at [email protected] or through the app. 👇

How to request access to Rank Tracker in the app

1. Navigate to the Rank Tracker tab in the app

2. Click the contact button to open a request chat with our Support team 👌

Now, every Content Editor will generate context-relevant meta title and description for you.

These suggestions are fully editable and easy to copy-paste into any CMS, making your publishing process smoother than ever. 👌

As with every other update, if you can't see it yet in your Content Editor, give it a few days for the update to reach you.

Stemming and lemmatization are now available in Content Editors! These powerful techniques make your terms list easier to manage—shorter and simpler—without reducing your Content Score or ranking potential.

What’s the difference?

• Stemming reduces words to their root form. For example, “buy,” “buying,” and “bought” all become “buy.”

• Lemmatization goes a step further, considering the word’s meaning and part of speech to map words like “buying,” “bought,” and “buys” back to “buy.”

This update is rolling out gradually, so if you don’t see it yet, hang tight—it’s coming to you soon!

Surfy, your AI-writing assistant, is now available inside Content Editor to help you and your team:

✔️ write, edit + proofread faster

✔️ avoid unnecessary bouts of writer’s block

✔️ optimize your content for the SERPs + outrank the competition.

There’s a sneak peek below if you’re curious 👀

My personal pro tip is to be as specific as you can when prompting Surfy to do something for you - the more details you give him, the better the result will be! 👏

As always, we're waiting for you feedback!

Your chatGPT-generated article needs SEO optimization? No problem! You can now get SEO guidelines from the Surfer Content Editor directly in ChatGPT.
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Content Editor Guidelines in ChatGPT Canvas allow you to:

- access Surfer SEO Guidelines directly in ChatGPT through the Content Editor sidebar

- easily upload Surfer Guidelines as a file and ask ChatGPT to optimize your content based on them

💡 To use this feature, you'll need the following:

• paid Surfer plan
• paid ChatGPT plan
• Canvas model in ChatGPT enabled
• Surfer for Google Docs Chrome extension installed

Here's a step-by-step tutorial: Optimize ChatGPT article with Content Editor Guidelines!

As always, don't forget to leave feedback and us know what you think! ❤️

Content Editor’s latest upgrade allows you to get to the green faster than ever before without sacrificing readability or SEO.

It’ll check for topical gaps between you and your competitors, insert relevant terms and missing sections, maintain a natural tone of voice, and even re-work existing sections for maximum cohesion.

Happy Surfing!