15% of our new users come from AI search like ChatGPT 🤯

Not because we gamed the system. Because we built better content—and kept showing up in Google.

That’s where our newest features come in:

⚡️ A new Sites hub to centralize your SEO workflow

🧠 Smarter Outlines that basically research and write for you

🔍 Filters in Dashboard to help you find exactly what’s working

✍️ A comment-only mode to share articles for review without any risk

🔧 A WP plugin update so you can stop yelling at Elementor

Is your B2B SaaS SEO strategy ready for 2025? 👇

Search is shifting. AI overviews are eating the top-of-funnel.

And B2B buyers? They’re harder to impress and convince than ever.

We talked to three people who know this space inside out—Viola Eva, Helene Jelenc, and Michał Suski—and broke it down into 7 strategies you can steal today.

Time for the product updates!

• 54 new locations in Topical Map
• Real-time comment notifications
• Improved Internal Linking
• Image generation via Surfy in every Content Editor
• and more...

How much time do you waste switching between tools and tools instead of focusing on actual content strategy? Answer: too dang much.

Every extra step adds friction, potential delays, and room for human error. So, what’s the solution?

Surfer x Zapier integration.

With Surfer’s latest Zapier integration, you can automate key content workflows—generating articles with Surfer AI, creating Content Editors and fetching guidelines, exporting to your CMS, and even publishing straight from Surfer. Less time cleaning up messes, more time getting results.

Since this integration runs on the Surfer API, you’ll need Custom Plan with API access or API Add-on for your current subscription. 📩 Contact [email protected] or chat with us for access.

PS. This this also means we added the Get Structural Guidelines endpoint to the API. 🔗 Check API documentation.

Feedback or questions?

📩 Contact: [email protected]

We’ve got something up our sleeves that will make your job easier. WAY easier. 👀

Templates.

In the past, Surfer was mainly used for optimizing blog articles, but when our audience’s needs change, we adapt! 🫡

This latest feature will allow you to use Surfer to create various SEO-optimized content. Think: landing pages, product descriptions, local business pages, and comparison pages!

1. Starting from scratch? Create a landing page, product description, local business page, comparison page and more in Content Editor. Access Templates through: Insert Outline → Templates.
2. Already have content that you’d like to repurpose? Access Templates from Humanizer and easily repurpose existing text into any format!

Pre-set & custom templates in Insert Outline 👇

🎯 Pre-made templates include:

• Comparison Template

• Product Description Template

• Landing Page Template

• Local Business Template

Each template can be further customized to your needs; you can also add your own templates and have Insert Outline create a blueprint for whatever piece of content you want!

💡 Pro tip 1: If you’re using Content Editor for non-blog content, update competitors in Settings to match your format (e.g., compare only landing pages).

Pre-set & custom templates in Humanizer👇

You can also use Templates in Humanizer to repurpose content for any platform!

🎯 Paste any content → Select a template → Get ready-to-publish text for:

• Reviews

• Landing pages

• YouTube scripts

• LinkedIn posts & more!

Templates sync with Insert Outline—no need to re-add them. You can add them through the Humanizer’s Custom Voice button in Humanizer (but remember to pick “Template” in the drop-down).

💡 Pro tip 2: Templates are good at replicating tone of voice, but if you want better results, remember about the Custom Voice feature in Surfy (within Content Editor) and Humanizer - use Templates and Custom Voices in tandem for best results!

Feedback or questions?

📩 Contact: [email protected]

🚀 Latest Surfer updates just landed! 🚀

If content optimization and SEO automation had a baby, it would be this month’s feature drop. 🍼👇

• 🧠 AI Tracker (Beta Call) – Track how often LLMs pick up your brand & keywords in AI-generated search results. Finally, some visibility into AI SEO. 🤖
• 🎙️ Custom Voice in Surfy & Humanizer – Your content, your voice. Surfy now writes in your custom style without losing SEO juice.
• 📄 Templates for Faster Content Creation – Insert Outline & Humanizer now let you use ready-to-go content templates for product pages, comparisons, landing pages & more.
• 🔎 Coverage Booster – The “I didn’t know I needed this” button. Instantly fill in missing topics & facts to strengthen EEAT & outrank competitors.
• ⚡ Surfer x Zapier – SEO on autopilot. Auto-create Content Editors, streamline publishing, and generate AI articles with zero manual work.
• and more...

🔥 Want the full rundown? Read the newsletter!

📢 P.S. Our Content Optimization Masterclass is still FREE until March 23rd (then it’s $475). If you haven’t joined yet, now’s your chance.

You already know Custom Voice in Humanizer—now, you can use it in Surfy too! Write in your unique style and create unlimited brand voices—SEO-friendly, authentic, and effortless.

Building a brand that people know, like, and trust does as much for your on-page reputation as your offline one. This is why, making sure all your articles use the same, branded tone of voice is so important.

Now, you can scale your messaging with custom voices in Humanizer and Surfy! Easily create unlimited brand-specific tones of voice without losing SEO value.

Save time and sound just like you—every single time.

✅ Add custom voices directly from Surfy drop down (or through Humanizer)

✅ Upload a 200+ word reference text

✅ The longer, the better—accuracy improves with more data

✅ Rewrite entire articles in your unique style—without losing SEO juice

Feedback or questions?

📩 Contact: [email protected]

We had a three-month break from the product newsletter but not from the product updates - there is much to cover, so go grab your coffee/tea and prepare to be amazed 👇

🌟 Here are the highlights of what’s new in Surfer:

Topical Map:

• Domain-wide maps auto-updating every 30 days.
• Cannibalization Report to reduce duplicated keywords.
• One-of-its-kind Topical Authority Score to help you rank better.

Content Editor & WordPress Plugin:

• AI-generated metadata, topical coverage support, writing assistant, and collaboration features.
• Export meta tags, improved Elementor integration, and better post searches.

Surfer AI & Humanizer:

• 13 languages, metadata, and improved images in Surfer AI.
• Custom Voice in Humanizer.

Content Audit, Reports & Rank Tracker:

• Smart Recommendations for your best next SEO step.
• [NEW] Reports.
• [NEW] Daily keyword performance tracking.

…and much more, including an official How to Use Surfer: A Complete Guide!

Plus, there is a top-secret update inside. 🤫

Check out all the details 👉 Read more.

With over 8 billion Google searches performed each day, standing out and understanding the competition is a non-negotiable.

Topics is our solution.

Based on competitive content research, it shows points you already covered and remaining topical gaps, giving you a helping hand in creating the most comprehensive articles out there. 🚀

How does it work exactly?

1. Competitor Content Scraping
Topics automatically scrapes and analyzes the content from the top-ranking pages for your target keywords.
​

2. Topic Grouping
The extracted information is grouped into topic clusters, showing what your competitors are focusing on.
​

3. Coverage Comparison
Then the tool looks for the information in those topics in your content and shows you what you’ve covered and what gaps you might be missing, whether it’s a whole topic or a piece of information within the topic.
​

4. Content Optimization Suggestions
Based on the gaps found, actionable suggestions are given to help you add missing topics or expand underdeveloped sections to cover more ground.⚡

If you just skipped to the bottom of the news, check out the video to learn all about Topics, our latest feature for covering topical gaps! ⬇️

Sounds interesting? You can find more details in our Knowledge Base or, better yet, give it a go within Content Editor and see for yourself!

Here are the highlights of October's updates:

• [NEW] Surfer Recommendations ✉️
• [NEW] Rank Tracker 🔎
• Surfy in all Content Editors! ✨
• Custom Voice in AI Humanizer 🗣️
• Surfer x ChatGPT 🤖
• AI meta data in Content Editor ✏️
• ... and more! 😎

Here are my top picks from October's educational resources:

• 🎥 7 On-Page SEO Techniques That Will Increase Your Traffic! by our co-founder Tom
• 🎥 9 SEO Best Practices That Will Boost Your Rankings! also by Tom
• 📖 How To Rank in AI Overviews—11 Tips To Follow by our content writer Petar
• 📖 Create An SEO Roadmap In 8 Simple Steps by our content writer Matthew

PS. If you joined Surfer recently or simply want to be up-to-date with how to best use newest features in Content Editor, we just released a video guide you might like: 👉 Watch on YouTube.

Spooky Surfing 👻 ,

Paulina from Surfer

PPS. Have suggestions on how to improve the newsletter? Leave your feedback here ❤️

You can now "teach" our AI Humanizer how to write in your custom tone of voice! 🎉

We're rolling this update gradually, so if you can't see it yet, don't be alarmed. 😉

PS. Once you'll be happy with the results (don't forget to leave feedback once the update reaches you!), we'll move on to integrating Humanizer and Surfer AI (along with adding custom voice to Surfer AI). It will take some time but your patience will be rewarded 🤞