Here are the highlights of September's updates:

• Tables in Content Editor! 🎉
• Improved Content Audit setup for new domains 👌
• Keyword Research moved to the sidebar menu
• Topic Explorer changed into Topical Map
• ...and a lot of interesting things coming soon 👀

And lastly, here are my top picks from September's educational resources:

• 🎥 Does Topical Authority Work? We Studied 250k Google Searches To Find Out! by our CMO and co-founder Tom
• 🎥 Level Up Your eCommerce SEO with Surfer! also by Tom
• 📖 How Important Is Topical Authority For SEO? [2024 Data Survey] by our resident SEO expert Satya
• 📖 11 B2B Lead Generation Tips To Grow Sales and Revenue by David Pagotto, founder and Managing Director of SIXGUN

PS. Have suggestions on how to improve the newsletter? Leave your feedback here ❤️

🚨 A new Google core update just hit the ground 🚨

The good news is, this time it should be actually helpful, especially if you've been wrongfully hit by the previous changes. Here's what we know ->

As for product updates, here are the highlights:

• Auto-Optimize covers topical gaps 🤯
• Custom pages in Content Audit 🔧
• Clearer keyword coverage insights in Domain Map 😌
• Highlighted Internal Links changes 🧙
• ...and a lot of interesting things coming soon 👀

And lastly, here are my top picks from August's educational resources: 📖 August 2024 Google Core Update: 9 Things We Know by our resident SEO expert Satya and 🎥 These 7 SEO Mistakes Block Your Website from Growing Traffic! by our co-founder Tom.

PS. Have suggestions on how to improve the newsletter? Leave your feedback here ❤️

Making our app fun and useful really sparks joy!

From big updates like AI Humanizer, Content Audit, and Topic Explorer to smaller tweaks like fine-tuning Insert Outline, Auto-Optimize or Internal Links, the past three months have been a whirlwind of releases that made the Surfer community happy and us satisfied (see May's and June's product roundups).

But, in a true Marie Condo fashion, it's time to clean up and reorganize and that's where our focus will be during summer 2024.

That said, I still have product updates for you 👀

• We have free rewrites in AI Humanizer
• data refresh indicators in Topic Explorer
• page search in Content Audit
• and full Elementor integration in WordPress

As for educational resources, my top picks are This is The Most Overlooked SEO Strategy! by our co-founder Tom and 16 Steps To Writing A Great Article [with examples] by our content writer Matthew.

PS. Have suggestions on how to improve the newsletter? Leave your feedback here ❤️

Surfer WordPress plugin fully supports Elementor! You can easily export any article directly to WP and Elementor at the same time (with formatting ❤️), while maintaining Surfer's guidelines.

Marek (Surfer's plugin father) prepared a treat for you: a quick tutorial on how to use Elementor templates with Surfer!

👉 If you encounter any issues or simply have a feedback you want to share, click on the chat bubble in the bottom-right corner of the Surfer app and choose the "Message Support" or "Leave feedback about this page" option and drop us a line!

Good news for all Humanizer users: you can now rewrite your text even 3 times to get the perfect result without consuming extra words from your limit and get the AI detection score for each version 👌

👉 If you encounter any issues or simply have a feedback you want to share, click on the chat bubble in the bottom-right corner of the Surfer app and choose the "Message Support" or "Leave feedback about this page" option and drop us a line!

June's newsletter is packed with goodies!

• We released a new product: Content Audit 🎁
• We added comments to Content Editor 💬
• We released a new version of Insert Outline 🔥
• We improved Topic Explorer, Auto-Optimize, and Internal Links 💪

... to name a few.

I also gathered our most recent educational resources (videos and articles) at the bottom of the newsletter - give it a read, there's something for everyone!

We significantly improved the Insert Outline feature within Content Editor 🔥 Now, when inserting outline you will get a comprehensive outline with headings, bullet points, and SEO terms already covered. 👇

You can use it as a writing guideline for yourself or as a brief for any external writers you are working with.

Give it a try and let us know what you think; if you will be happy about this update, we will incorporate it into the Outline Builder 👌

👉 If you encounter any issues or simply have a feedback you want to share, click on the chat bubble in the bottom-right corner of the Surfer app and choose the "Message Support" or "Leave feedback about this page" option.

Content Audit Beta is already available to all Surfers ❤️ From monitoring your content's performance to suggestions on best SEO opportunities and notifications with action plans when your position in SERPs drops (coming soon), Content Audit will save you lots of time and help focus on what matters most: ranking.

Here's Tom Niezgoda, our Head of Marketing, explaining how it works:

And here's a step-by-step on how to use it (if you prefer to read):

1. To get a real-time audit of your domain’s health, connect your Google Search Console to Surfer.

Under Content Audit, you can select the domain you wish to audit. If you have multiple GSC accounts, you can pick them from the dropdown.

The tool will automatically detect the main location of your site, but you can click on it to update the location. Click Add Site from there.

2. Evaluate the results

Content Audit will then show your top 100 pages.

Each URL we pull from your GSC property will get data on its Impressions, Traffic (Clicks), and Click-Through Rate (CTR) for the last 60 days.

The latest 30-day data will be shown in the reports, while the prior 30-day data will be shown if you hover over the increase/decrease indicators in the table.

Additionally, we'll select your main keyword based on traffic and show the average position of the page for that keyword. Then, it will analyze the SERPs to calculate your Content Scores.

Within Content Audit, you have the option to:

1. Open the URL in a new tab
2. See the exact changes in position, traffic, impression, and CTR.
3. See the keywords that send you traffic and update the main keyword.
4. Open the page in Content Editor to re-optimize your content.

3. Maximize Best Opportunities

Content Audit will also immediately highlight the low-hanging fruits under the 🔥 Best opportunities tab.

These pages rank between 4th and 20th and are likely to respond quickly with the best traffic increase by simply optimizing the Content Score. 🙌

You can also apply your own criteria and prioritize work according to custom filters.

After you decide on which pages you want to re-optimize, simply open them in Content Editor and speed-optimize with Auto-optimize and Internal Linking to make things easier! 🙌 (or do it manually with Content Editor guidelines - up to you!)

👉 If you want to learn more about Content Audit, visit our Knowledge Base.

👉 If you encounter any issues or simply have a feedback you want to share, click on the chat bubble in the bottom-right corner of the Surfer app and choose the "Message Support" option.

👉 If you run out of Auto-Optimize credits, contact our Sales Team to buy more: [email protected]

We've been working for a while on making content planning easier and more intuitive for you and the results are finally here 👉 enter: Topic Explorer.

You've probably already noticed that the Keyword Research tool in the app's navigation changed its name to Topic Explorer.

I already went over Topic Explorer updates in May product newsletter but in case you've missed it I'll walk you through the most important changes once more 👇

1️⃣ New UI

The Topic Explorer tab is now essentially a hub for all of your content planning resources: Domain Maps, Topical Maps, Keyword Researches, and soon CSV Clusters.

From here you can browse through your existing projects, as well as create new ones.

2️⃣ New features

Topic Explorer is more than just a design refresh, so let's go through the goodies one by one:

Domain Map - your entire content strategy at a glance

You can now connect your Google Search Console and receive an instant overview of your domain's topical authority: which clusters are already covered and ranking, which still need work, and where you have content gaps to take care of next.
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You can view it in a table or graph format.

You can also use the filters to compare what your competitors are already covering or to see an estimated keyword difficulty of each cluster.

You can connect multiple domains and create a Domain Map for each. All maps will auto-update every 30 days to reflect your current work and changes in SERP.
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Topical Map - new topics to fill your content calendar for weeks

If you’re trying to populate a new website, make a shift into a new sector of the market, or simply want to grow your current website’s topical authority, you need relevant content that shows your expertise and drives traffic. Enter: Topical Map. No more guessing, just neat, relevant, and easy-to-execute article ideas in minutes.

Here is what changed:

• we added the graph view for visual learners
• we improved the relevancy of suggested topics
• we added a new column to the CSV export - URL. If you are working with a connected GSC you will see which URLs rank for keywords from your clusters directly in your export.

CSV clusters - custom clustering (coming soon)

Soon, you will be able to take the data gathered from any external tool and let Surfer make sense of it in minutes! CSV Clusters will find connections between the keywords and group them for you so that you can translate that information into an actionable part of your content strategy.
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Keyword Research

This feature is not new and doesn't need an introduction - we know a lot of you still love to use Keyword Research over our newer solutions, so we're keeping it as an option within the Topic Explorer (no changes in how it works).

If you're interested in a more in-depth overview of all new possibilities Topic Explorer brings, I recommend reading this:
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Want to leave feedback? Click on the chat bubble in the bottom-right corner of the Surfer app and choose the "Leave Feedback about this Page" option 👇

Happy Surfing!

AI Detector and Humanizer is live in the Surfer app! It's a free tool that will help you detect and humanize any AI content to transform it into text that looks like it was written by a skilled and experienced human writer.

The free version available on www.surferseo.com has a limit of 500 words, people with a Surfer account but without an active subscription will have a limit of 5,000 words, and Surfer users can enjoy up to 50,000 words per month!

Spread the word and share it with fellow writers and AI enthusiasts - with every humanized article we're improving the digital space for everyone ❤️