Introducing: Content Audit - for continuous optimization and clarity on the next best SEO step

Content Audit Beta is already available to all Surfers ❤️ From monitoring your content's performance to suggestions on best SEO opportunities and notifications with action plans when your position in SERPs drops (coming soon), Content Audit will save you lots of time and help focus on what matters most: ranking.

Here's Tom Niezgoda, our Head of Marketing, explaining how it works:

And here's a step-by-step on how to use it (if you prefer to read):

1. To get a real-time audit of your domain’s health, connect your Google Search Console to Surfer.

Under Content Audit, you can select the domain you wish to audit. If you have multiple GSC accounts, you can pick them from the dropdown.

The tool will automatically detect the main location of your site, but you can click on it to update the location. Click Add Site from there.

2. Evaluate the results

Content Audit will then show your top 100 pages.

Each URL we pull from your GSC property will get data on its Impressions, Traffic (Clicks), and Click-Through Rate (CTR) for the last 60 days.

The latest 30-day data will be shown in the reports, while the prior 30-day data will be shown if you hover over the increase/decrease indicators in the table.

Additionally, we'll select your main keyword based on traffic and show the average position of the page for that keyword. Then, it will analyze the SERPs to calculate your Content Scores.

Within Content Audit, you have the option to:

1. Open the URL in a new tab
2. See the exact changes in position, traffic, impression, and CTR.
3. See the keywords that send you traffic and update the main keyword.
4. Open the page in Content Editor to re-optimize your content.

3. Maximize Best Opportunities

Content Audit will also immediately highlight the low-hanging fruits under the 🔥 Best opportunities tab.

These pages rank between 4th and 20th and are likely to respond quickly with the best traffic increase by simply optimizing the Content Score. 🙌

You can also apply your own criteria and prioritize work according to custom filters.

After you decide on which pages you want to re-optimize, simply open them in Content Editor and speed-optimize with Auto-optimize and Internal Linking to make things easier! 🙌 (or do it manually with Content Editor guidelines - up to you!)

👉 If you want to learn more about Content Audit, visit our Knowledge Base.

👉 If you encounter any issues or simply have a feedback you want to share, click on the chat bubble in the bottom-right corner of the Surfer app and choose the "Message Support" option.

👉 If you run out of Auto-Optimize credits, contact our Sales Team to buy more: [email protected]